Ezizio.com - an online store offering products for older adults
Ezizio Ventures is developing an eCommerce platform where the elderly and seniors can buy daily necessities, healthcare items, and lifestyle items to meet their needs. A wide range of products were available, and each product was designed to be of help to old people.As stated in their mission statement, "Growing old is a bliss", they cater to the needs of the older generation who are still young at heart and do not wish to rely on others.
What were the challenges we faced?
An older and senior-oriented platform was to be designed to sell products. From lifestyle items to daily necessities and health care items, there was something for everyone. We developed a solution that could be used efficiently by oder people and senior citizens because the products were aimed at this group. Senior citizens could easily locate the more info products they needed on the site.Additionally, based on the targeted buyers, we streamlined the overall purchase process to ensure quick checkout.
The solutions that we offer
At the start of the project, the center of focus was the front-end design, which targeted older people. There were static banners on the home page of the website that customers could read easily, and they could quickly find the relevant category by clicking on the banners. Our website also featured large product icons and bold fonts that made it easy for our target audience to read and understand.Buyers were able to complete their transactions quickly because the website's navigation was easy to understand and the checkout process was quick.